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In 2024, Cartier deepened its partnership with Yeo Workshop to celebrate the Maison’s heritage while amplifying the voices of Southeast Asian artists and entrepreneurs. While the centenary of the Trinity ring marked a key milestone, our collaboration extended beyond this iconic piece, focusing on initiatives that engaged a younger, art-conscious audience and strengthened Cartier’s ties with the local creative community.

To achieve this, we designed a series of impactful events and activations that celebrated Cartier’s legacy with the brand’s commitment to the arts. These initiatives not only rejuvenated the brand’s image but also reinforced its ongoing focus on the themes of universality, love, and creativity.

Key Highlights:

• Art Patrons Society Dinner: In April, we co-hosted an intimate dinner bringing together artists, collectors, and art enthusiasts to champion women in art. The evening began with a thought-provoking conversation featuring artist Anum, Cartier SEAO’s CEO Yanina Novitskaya, and art historian Krystina Lyon, exploring themes of art, leadership, and the future.
  
  

• Cartier Employee Engagement: In July 2025, we conducted a specialized session on the art market and the role of galleries and Singaporean artists and the history of Singapore art, equipping Cartier retail staff with insights into the Singapore art scene. This initiative not only enriched the customer experience but also deepened the brand’s engagement with its community.
  
  

• Pop-Up Activations: As part of the Trinity 100 project, Yeo Workshop helped bring to life Jérôme Sans' curation of diverse creatives whose work embodies the values of the Trinity ring. Our logistical expertise fostered strong connections within the creative sector, further championing Cartier’s artistic vision.
  

Through this continued collaboration, Cartier seamlessly integrated art into its brand narrative, resonating across creative fields. By engaging with local artists, entrepreneurs, and the broader art community, Cartier not only reinforced its stature as a distinguished luxury brand but also cemented its role as a true patron of contemporary art.